The essence of good
design impact, message comprehension and retention is artistic simplicity.
There are seven basic rules when designing an effective sign:
1. Good signs must grab
the mobile viewer's attention and communicate quickly. You
have only about five seconds to get your message over.
2. Strong product
identification. Make your company logo or product the 'hero' of
your sign. It should be the dominant element of your sign.
3. Simple message. Keep
your message as simple as possible with a short copy line.
4. Short words are best to
aid impact and retention of your sign's message.
5. Strong graphics provide
the impact necessary for an effective sign. Graphics
must be relevant to the message without dominating your
6. Bright colours will
effectively provide impact to grab your reader's attention.
7. Make your sign legible.
Careful attention should be taken at the design stage to
create a sign that communicates your message very clearly.