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Identifying Your Signage Needs

Here's a quick checklist  to help identify your signage needs:

Use of your Sign: Are you directing, informing or selling?

Display Time and Conditions: Temporary or permanent? Indoors or outdoors?

Image to Project: Professional? Sophisticated? Youthful? Fun? How should it coordinate with your other graphics and advertising?

Target Customers: Whose attention do you want to attract?

Viewing Distance and Time: How far will readers be from the sign? How long will they have to read it?

Mounting Your Sign: Where will the sign be displayed? How will it be attached?

Sign Copy and Layout: What message do you want to communicate in your copy? Do you have special logo or layout requirements?



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