There are several
important points to consider when designing an effective sign:
Viewing distance is a primary factor. Your sign's lettering must be
distinguishable from its surroundings.
The reader's ability to correctly read the message is improved by a design
that provides for individual letter distinction and factors such as colour
combinations and borders that draw the eye to the message.
The characteristic of a sign that draws the reader's attention. This is
achieved by changing its message, colour, size or shape frequently.
The characteristics of letters which makes them individually distinguishable
from other letters. This comes from choosing the right typestyles and